Introduction text would go here outlining the contents and key benefit of downloading the whitepaper etc. and including visuals.

PARDOT FORM (integrated “adam test campaign & form”):

[pardot-form id=”2588″ title=”Adam Test”]

[TODO]

& should return thank you message (or ideally link to a unique ‘thank you’ page per download).

Note: this is different to pop-ups on other pages with generic ‘join the newsletter list’ etc.